TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

Writing Effective Press Releases on Financial News

Financial news releases require a high level of precision in writing as well as some understanding of corporate finance, due to the many facts and figures that need to be conveyed.

Press releases still remain as one of the most effective ways to reach your organisation’s investors and investing public.  A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media. The key messages about your business should be clearly conveyed and reported by the media. Only then will you achieve your intended purpose of reporting your financial results effectively and build the confidence of your target audience.

This course will help participants turn data points into a compelling story that will interest not just local media but also the many regional business and finance-focused publications based in Singapore.

What Delegates Learn
By the end of this course, you will be able to:

• Grab the attention of the media; and
• Write a good financial press release
  

The course content will include:

• Attributes of a good press release
• Basics of news release writing, including:
  
  • Deciding on the main message
    
  • Identifying the stakeholders
    
  • Writing headlines and sub-heads
    
  • Presenting facts and figures
    
  • Simple and concise language to grab the media’s attention
    
• Needs of the news media and online media
  
• Review of press releases from participants’ organisations
  

Materials
All delegates will receive the training materials and feedback on their work.

Who should attend?
The course is designed for those who have to draft or vet press releases about corporate developments affecting their companies, including quarterly and half-yearly financial statements.

Trainers
The programme will be taught by a financial journalist together with a PR professional.  

LEAD TRAINER: KEVIN LIM
Kevin is a consultant to companies in the financial, alternative energy and start-up space.

He is a veteran reporter and editor with over 30 years’ experience, and he has worked in top news organisations including Reuters, Bloomberg, Dow Jones/Wall Street Journal, Nikkei and Channel News Asia. He still writes occasionally for different news services.

At Channel News Asia, Kevin was senior editor for business and financial news coming out of Singapore.  His responsibilities included generating story ideas, assigning reporters for business-related events, vetting TV scripts, working with digital news to select content for website, identifying studio guests, and managing and training broadcast journalists who report on business and finance.

Kevin holds a Master of Business Administration (MBA) degree from Imperial College London, and a Bachelor of Arts (Honours) in History from the National University of Singapore, 1990.

 GUEST TRAINER: K. BHAVANI
K Bhavani, a PR consultant and trainer, is currently the Managing Director of International PR Training Pte Ltd.  She is an associate trainer at the Civil Service College, the Marketing Institute of Singapore, NTU-CCE and the Singapore Business Federation. She is also an Associate Director, Crisis Communications at Kenyon International Emergency Services.

K Bhavani has served in the Singapore public sector for 35 years in various appointments.  She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness.

Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years from 2002-2009.  She was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Advisor of the IPRS Accreditation Board.

She has over 30 years of experience in training and lecturing.  She has trained personnel from public and private sector organisations in public communications, public relations, crisis communications and PR skills.

She holds a degree in Business Administration (NUS), a Graduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom and a Master of Arts (Mass Communications) from the Oklahoma City University, USA.

 

​​​Course Details

​​Date: 28 June 2021
Time: 2 - 5pm
Platform: Zoom
Fee: $290 (Group discounts available)

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​Level: Intermediate
Spaces available: 10

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Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg