TRAINING FOR PUBLIC RELATIONS PRACTITIONERS
Getting positive coverage for your product, service or clients is critical.
In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.
This interactive session will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.
By the end of the 3.5-hour session, you will be able to:
• Learn the elements of a good story & how to include them in your pitch
• Find out how you can enhance story pitches with creative ideas including photography
• Find out what it’s like to be on the other side of the fence – being a journalist
• Understand the Do’s and Dont’s that jeopardise your chances of getting featured
• Increase your confidence when talking to clients and the media about your stories
• Learn how to pitch stories for social media to bloggers, influencers and online media
• Receive useful templates to start off your media pitch
Who should attend:
PR managers, PR consultants, Communications/Marketing professionals, Small business owners, Freelancers
About the Trainer:
K Bhavani is a PR consultant and trainer, and the Managing Director of International PR Training Pte Ltd. She is an associate trainer at Civil Service College Singapore, Singapore Business Federation, Marketing Institute of Singapore and Nanyang Technological University, Centre for Continuing Education (NTU-CCE).
Bhavani has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness. Throughout her service, she has been actively involved in planning and handling major national crises, particularly in the areas of public communications and media management.
Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years from 2002-2009. She was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Advisor of the IPRS Accreditation Board.
She holds a degree in Business Administration from the National University of Singapore (NUS), a Graduate Diploma in Marketing from The Chartered Institute of Marketing, United Kingdom and a Master of Arts (Mass Communications) from Oklahoma City University, USA.
24 November 2020
9am to 12.30pm
Got an enquiry?
Call (65) 8150 3507 or
The Perfect Media Pitch