PROFESSIONAL PR TRAINING FOR PRACTITIONERS  

Digital Disruption In The Media Landscape: How It Affects Your Communications

Course Details

​​Half Day workshop

28 Nov 2018
9am to 1pm
Venue: HDB Hub
Fee: $420 (Group discounts for three or more participants)





Got an enquiry?
Call (65) 8336 8539 or
email info@prtraining.sg

Will 2019 be the year when news paywalls go up around Asia?

What shape or form will these subscriptions take and what are the implications for stories in front of and behind the paywall?

With the rise of sponsored content, will PR firms evolve to become more editorial in nature as the share of earned media falls?


What does this mean for the PR industry?

 
This half-day session covers the key industry trends and statistics, and how the news industry is transforming digitally with new technology, new products and new storytelling formats. Veteran journalist and media trainer Lau Joon-Nie will reflect with participants on the challenges faced by the region's news companies and how these forces will change the way media relations is conducted.