TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

Getting the Media Right

Course Details

​​Full Day workshop

2 Oct 2018
9am to 5pm
Venue: To be confirmed
Fee: $550 (Group discounts for three or more participants)





Got an enquiry?
Call (65) 8336 8539 or
email info@prtraining.sg

Getting positive coverage for your organization, brand, product, service or clients is a major part of a communicator’s job.  


The mainstream media remains a vital way of communicating information and messages to your target audience. In addition, the social media offers great opportunities to reach your target audience. In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. 


Whilst creativity remains important, there are boundaries which must also be observed.


In this course, you will learn the following:

 What are the elements of a good story and how to include them in your pitch

 How you can enhance story pitches with creative ideas including
photography
 What it's like to be on the other side of the fence – being a journalist
 How to pitch stories to bloggers and on social media
​​
Course Outline


The course will cover the following topics:


 Target your audience
 Know the media and the media landscape
 Understand your business
 Do your research
 Pitch newsworthy information to the traditional, digital and social media
 Understand the different tools used to pitch your stories
 Enhance your media pitch with good angles and visuals
 Develop concise and engaging writing skills
 Develop relationships with journalists
 Pitch to social media and bloggers


Who Should Attend
Staff from corporate communications, marketing communications and public relations, and those who are required to do media relations.