Different platform, same great quality
All our virtual training sessions will be conducted by veteran and seasoned PR professionals who will share their wealth of knowledge and experience.

The price for the training programme range from $130 -$200 per participant. 

If you are interested in attending any of the virtual training courses, please send us an email at i
nfo@prtraining.sg

Customised programmes at reasonable rates could be arranged for your groups. 
 

VIRTUAL TRAINING 2020 (HALF DAY PROGRAMME - 9.30AM TO 12.30PM)

TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

Date


Course


30 June

MANAGING MEDIA RELATIONS
The media is an important tool through which organisations could influence public opinion and key stakeholders. Knowing how to engage and work effectively with the traditional, digital and social media is thus a critical skill. 

This course aims to provide a good understanding of media management and the practical skills to handle the media effectively. 


27 July

LEARN THE PRINCIPLES OF WRITING GOOD REPLIES
Do you struggle to write a response to a letter of complaint or some negative and damaging comment on social media?  Do you worry about the content and tone of your letter to the forum page or your response to a Facebook posting?  Are you unsure how you should convey the bad news to your stakeholder?

In this course, you will learn to use the principles of good and effective writing in your responses.


26 Aug

WRITING EFFECTIVE PRESS RELEASES (link)

for Public Relations & Communications Association Southeast Asia (PRCA SEA)


Do you find that your press releases do not interest the media?  Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases?  Or do they say that this information has been reported before?

Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders.  This course will help you to craft an effective press release to grab the media’s attention and communicate your intended messages to  your target audience.


9 Sep

BE RESPONSE READY WHEN CRISIS STRIKES (link)


Everyday incidents like an unhappy customer or a disgruntled member of the public can be blown to huge proportions in mere hours. Industrial accidents, employee scandals and information leaks can snowball into major crises in a day or less. The key
is to be well prepared for such eventuality. This course aims to help you devise response strategies for traditional and social
media when a crisis hits you.


Oct

COMMUNICATING WITH EMPATHY
This workshop will provide a good understanding of theoretical and operational concepts of communications strategies and dealing with various stakeholders with empathy. 


At the end of this workshop, you will be able to develop and communicate response messages to address specific situations, and communicate effectively and with empathy when dealing with your stakeholders.  


Oct

WRITING IMPACTFUL SPEECHES
Speeches are potentially one of the most powerful communication tools However, writing a speech for your boss always appears to be a daunting task.  What do I want him to say?   What style suits him?  What should be his message to his audience? So many questions bother you before you start writing that speech.

This course will equip you with the techniques to craft an impactful speech and deliver your key messages effectively.


Nov

UNDERSTANDING CORPORATE COMMUNICATIONS 
Are you new to public relations or a manager interested in better understanding the PR landscape and the role and functions of corporate communication? This programme is for you.  It will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations.You will learn to create strategic communication plans including positioning, messages and narratives, and leverage social, digital media and various other platforms to achieve your objective.  


Nov

PREPARING YOUR SPOKESPERSON
Interviews are never a conversation.  Done well, they look and sound like a conversation, but they are business communications.  In the crowded marketplace, it’s vital that these opportunities are seized to ensure your voice is heard.  


In this session, you will explore techniques for preparing your spokesperson to deliver effective media interviews.  Your will learn how media interviews, if effectively delivered, boost the positive narrative of your organisation.  


Dec

CAPITALISING ON SOCIAL MEDIA
Today, you need to acquire social and digital PR skills to engage and influence your online publics.   You must also learn to track trending news, optimize content for search engines and social sharing, manage online communities, handle crises, track and measure your social PR efforts. 

This workshop equips you with a good understanding of digital and social media and with the basic skills needed to create impactful content for these channels.