Be Response-Ready When Crisis Strikes
9 September 2020
9.30am to 12.30pm
Fee: $190 (Group discounts available)
Got an enquiry?
Call (65) 8150 3507 or
Everyday incidents like an unhappy customer or a disgruntled member of the public can be blown to huge proportions in mere hours. Industrial accidents, employee scandals and information leaks can snowball into major crises in a day or less. The key is to be well prepared for such eventuality.
This course aims to help you devise response strategies for traditional and social media when a crisis hits you.
Trainer: Ms K Bhavani
Ms K Bhavani is a PR consultant and trainer, and the Managing Director of International PR Training Pte Ltd. She is an associate trainer at Civil Service College Singapore, Singapore Business Federation, Marketing Institute of Singapore and Nanyang Technological University, Centre for Continuing Education (NTU-CCE).
K Bhavani has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness. Throughout her service, she has been actively involved in planning and handling major national crises, particularly in the areas of public communications and media management.
Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years from 2002-2009. She was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Advisor of the IPRS Accreditation Board.
She holds a degree in Business Administration from the National University of Singapore (NUS), a Graduate Diploma in Marketing from The Chartered Institute of Marketing, United Kingdom and a Master of Arts (Mass Communications) from Oklahoma City University, USA.
TRAINING FOR PUBLIC RELATIONS PRACTITIONERS