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 Customised crisis communication programmes

  •  Crisis communications 

  •  Dealing with digital and social media in a crisis

  •  Dealing with the public and stakeholders in a crisis


Companies and organisations are faced with a range of predictable to unpredictable crises – from Covid-19, terrorist attack, cyber-attack to corporate failures. When a crisis erupts, the first few hours are of critical importance. You can define the event and frame the context in which it is judged. The key is to be well prepared for such eventuality.


Our programmes will help you devise response strategies for traditional and social media when a crisis hits you. It will provide you with effective response strategies to cope with the crisis as it unfolds. The programmes will be highly interactive sessions. Participants will be engaged in challenging situations and will handle the “media” on camera. It will include interview techniques and how to work with the media in a crisis, and crafting effective and targeted replies, bearing in mind the key messages.


Scenario-based crisis exercise and Table-Top Exercises


Most companies may have a business continuity plan. To handle a serious or severe crisis, you need a good crisis management plan and a crisis communications plan. We could help you to test, refine and validate your crisis plans with scenario-based discussions with internal and external stakeholders. The outcomes for your organisation:


 Assessment of gaps in your crisis management and communications plan
 Greater readiness to manage any crisis
 Sharpen your skills in effectively managing the media and public communications


Our Trainers

Our trainers have wide experience in crisis/emergency planning, including management of national level crises. They provide consultancy service for crisis management and communications including organising crisis exercises for various organisations.


They have trained personnel from public and private sector organisations in crisis management and crisis communications over the past 25 years.


They conduct regular programmes at various organisations including the Singapore Business Federation, Civil Service College, Marketing Institute of Singapore and other training institutes. They also conduct customised programmes for many organisations including Home Team Academy and People’s Association.

TRAINING FOR PUBLIC RELATIONS PRACTITIONERS