TRAINING FOR PUBLIC RELATIONS PRACTITIONERS
Do you often spend a lot of time revising and correcting reports, media statements and other written work to ensure the message is clear and accessible to readers? Does the problem lie in the poor structure/organization of the article, ambiguity, writing style, or a combination of factors?
This workshop will address these issues so that the organisation's desired message, ideas and vital information are communicated effectively in print and online. It will also speed up your editing process.
What You Will Learn
The 5-step Process of Editing that will give you the core skills to edit methodically and strategically, and get the job done swiftly. Armed with the fundamental tools, you will also be able to work on many styles of text and websites.
The key topics that will be covered include:
a) Role of an Editor
b) What must be done at the start
c) The five steps in the editing process
d) Top five tools of good writing
e) Common English mistakes
You will be given case studies and published work to analyse and discuss, as well as exercises to apply the new editing skills.
In all this, you will be guided and trained by a veteran editor from Singapore Press Holdings.
Who Is This Training For?
The interactive workshop is designed for:
a) New managers and executives dealing with print as well as digital output
b) People in communications producing content for both internal and external audiences
c) Experienced executives who want to boost or refresh their editing skills
About The Trainer
Ms Siva Arasu was a senior copy editor/writer at The Straits Times, focusing on Political stories on Singapore. She has 45 years of experience in the news media, starting as a business news writer. She held various news positions, including that of a sub-editor, features editor of The Sunday Times and a supervisor on the local newsdesk.
As a Straits Times journalist, she won such journalism awards as ‘Feature of the Month’ on the National Kidney Foundation saga, after the NKF failed in its High Court defamation suit against The Straits Times, and Infographics of the Year for a full-page infographic on the 2003 Severe Acute Respiratory Syndrome (SARS) epidemic.
Ms Arasu also launched SPH's editorial training where she introduced a modular training programme in journalism and newsroom management for journalists, editors, artists and photographers of the Malay, Tamil, and English newspapers and magazines in the organization.
Her training experience includes conducting courses in strategic writing for effective communication online and in print, as well as editing articles and stories for online and print publications, including editing a yet-to-be-published book. Her participants come from Singapore's public and private sectors, including the civil service and the tech industry, as well as journalists and corporate communication executives and government information officers from such countries as South Africa and Bhutan.
Date: 30 June 2022
Time: 9am - 5pm
Venue: MindChamps @ Marina Square
Fee: $550 (Group discounts available)
Got an enquiry?
Call (65) 9150 3701 or