​PR practitioners are sometimes at a loss on what to do with VIPs, including government ministers and officials. The greatest fear is over little things such as where the VIP should sit, what he eats, and how we should address the VIP. Protocol guides how an activity should be performed, especially in the field of diplomacy. In diplomatic services and governmental fields of endeavor protocols are often unwritten guidelines. Protocols specify the proper and generally-accepted behavior in matters of state and diplomacy, such as showing appropriate respect to a VIP. 

Protocol will vary from one society to another. It changes as times change. As diplomatic life has generally become more informal and modern travel has led to more comings and goings, protocol too has become less formal. The fanfare of bygone years has yielded to pragmatism. However there are some fundamental principles which have not changed.

​Course Objectives

To give PR practitioners an opportunity to learn about handling VIPs and various formal events. ​​

​By the end of the course, you will learn about...

  • ​Rules of Protocol
  • Handling VIPs
  • Handling of events
  • Seating arrangements
  • Dress Code
  • Staging arrangements
  • Media arrangements
  • Proper address of guests in various settings
  • Presentation of Gifts​

Diplomacy & Protocol