PROFESSIONAL PR TRAINING FOR PRACTITIONERS  

Course Details

​​Full Day workshop
Date: ​23 Feb 2017​
Venue: HDB Hub
Fee: $420 (Group discounts apply for  three or more participants)





Got an enquiry?
Call (65) 9369 2104 or
email info@prtraining.sg

Writing Online & Print Newsletters

Course Details

​​Full Day workshop

Got an enquiry?
Call (65) 9369 2104 or
email info@prtraining.sg

A newsletter can be powerful. It is an essential corporate and marketing communications tool for your organisation. It can help you reach people and stay regularly connected with them. Newsletters offer you an opportunity to share your expertise, communicate directly with customers and prospects.

There are numerous things you can do to create an effective and compelling print or online newsletter.  Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful. However, writing a newsletter requires more than just a good grasp of proper English grammar and extensive vocabulary. You need to be interesting, relevant, and easy to be read.

Objectives of the course

This course will help you to:

  • Recognise and enhance the role of an e-newsletter as an essential tool for regular communications with key target audiences and/or all your organisation’s stakeholders;
  • Learn how to create, edit, produce and distribute a new e-newsletter utilising available templates and building on your existing customer/stakeholder data base.
  • Manage and improve the reach and readership of your news/messages by generating content for the e-newsletter and linking it to your website, media relations, blogs and social media.


 Course Outline

The workshop will include:

  • Overview of the role a newsletter can play as an essential tool for regular communications with key target audiences and/or all your organisation’s stakeholders;
  • Five good reasons for an organisation to communicate to its stakeholders using e-newsletters;
  • Eight examples of effective e-newsletters which deal with news, events and issues in different business sectors and also provide PR and media opportunities;
  • Practical hands-on creation of a new e-newsletter, taking participations through choice of an appropriate template, content selection/production, editing/uploading text and images ready for distribution;
  • How to use the e-newsletter to develop your existing customer/stakeholder data base and use the built-in audience measurement tools to assess the effectiveness of communicating messages; and
  • See how a newsletter (online and/or print) can compare with – and/or complement - other communications media/tools, including blog, website, news alert, EDM, magazine, media release, opinion piece and social media (Facebook, Twitter, LinkedIn and Instagram).