Writing Good Press Releases

Do you find that your press releases do not interest the media? Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases? Or do they say that this information has been reported before?

Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders. A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.

Course Objectives
By the end of this course, you will be able to:

Grab the attention of the media; and
Write a good press release

The programme will be taught by a PR professional together with a guest trainer from the media industry.

By the End of the Course...

You will learn to hone your press release writing skills to achieve the following goals:

Learning the attributes of a good press release
Understanding the needs of the news media and online media
Reviewing the press releases of various organisations
Drafting a press release
- Deciding the main message
- Using simple language
- Writing headlines and sub-heads
- Presenting facts and figures
- Using the fact sheet
Using simple and concise language to grab the media’s attention and clearly communicate the key messages

Course Details

Full Day workshop
Date: 23 Feb 2017
Venue: HDB Hub
Fee: $420 (Group discounts apply for three or more participants)

Got an enquiry?
Call (65) 9369 2104 or
email info@prtraining.sg

TRAINING FOR PUBLIC RELATIONS PRACTITIONERS