TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders.  A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.

By the end of this course, you will be able to:

• Grab the attention of the media; and
• Write a good press release
  

Course Content
You will learn to hone your press release writing skills to achieve the following goals:

• Learning the attributes of a good press release
  
• Understanding the needs of the news media and online media
  
• Drafting a press release
  

• Deciding the main message
  
• Using simple language
  
• Writing headlines and sub-heads
  
• Presenting facts and figures
  
• Using the fact sheet
  

• Using simple and concise language to grab the media’s attention
  
• Clearly communicate the key messages
  
• Pitching your news to the media
  
• Tailoring your content for the social media
  

Trainer
The programme will be taught by a PR professional together with a guest trainer from the media industry.   

Writing Good Press Releases 

​​​Course Details

One Day/ Half Day
Fee: $520/ $400 (Group discounts available)

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Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg