Writing Good Press Releases

Course Details

​​Full Day workshop
Date: ​23 Feb 2017​
Venue: HDB Hub
Fee: $420 (Group discounts apply for  three or more participants)

Got an enquiry?
Call (65) 9369 2104 or

Course Details

​​One Day workshop
18 Nov 2019
9am to 5pm
Venue: HDB Hub
Fee: $520 (Group discounts for three or more participants)

Closing date: 9 Nov

Got an enquiry?
Call (65) 8336 8539 or

Do you find that your press releases do not interest the media?  Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases?  Or do they say that this information has been reported before?

Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders.  A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.

​Course Objectives
By the end of this course, you will be able to:

  • Grab the attention of the media; and
  • Write a good press release

The programme will be taught by a PR professional together with a guest trainer from the media industry.

By the End of the Course...

You will learn to hone your press release writing skills to achieve the following goals:

  • Learning the attributes of a good press release
  • Understanding the needs of the news media and online media
  • Reviewing the press releases of various organisations
  • Drafting a press release
    • Deciding the main message
    • Using simple language
    • Writing headlines and sub-heads
    • Presenting facts and figures
    • Using the fact sheet
  • Using simple and concise language to grab the media’s attention and clearly communicate the key messages
  • Clearly communicate the key messages
  • Pitching your news to the media
  • Tailoring your content for the social media