PROFESSIONAL PR TRAINING FOR PRACTITIONERS  

Events remain invaluable to companies to build brand reputation, drive consumer confidence and give people good experiences.  Managing events successfully requires good co-ordination, running and planning of all the people, teams and features that come together to create a great event.​

By the end of this workshop, you will...

This workshop is designed to help participants review the principles of effective planning, coordinating and implementing organizational events. 


  • Understand the fundamentals of event management;
  • Weave messages into events and achieve organisational goals
  • Plan and execute successful events​


This workshop is designed to help participants review the principles of effective planning, coordinating and implementing organizational events. Participants will learn how achieve corporate communication objectives when managing events. The interactive workshop will also provide useful tips on how to develop creative concepts for events so as to engage the audience and achieve organizational goals as well as address the needs of the audience effectively.​

Workshop Highlights


The workshop will cover the following:

  • Introduction and sharing of event management experiences
  • The purpose of events and the target audience (group discussion)
  • The strategic picture in planning events
  • Achieving corporate communications goals through events
  • Formulating and conveying the key messages
  • Transforming the key messages into a creative concept for effective events
  • Knowing the needs of the audience and engaging them
  • How to manage and execute effective events
  • Summary and Q&A

Managing Successful Events