TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

​​Course Details

Date: 29 March 2022
Time: 9am to 12.30pm
Venue: Zoom
Fee: $350 (Group discounts available) 


​​




Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg


Effective Writing Skills for Communicators

Do you struggle to write clearly to present your ideas, opinions, and vital information? Do you face difficulty in communicating effectively to persuade and convince others to take a course of action? 


This interactive workshop is your answer. It provides you with a basic understanding of modern business writing.  Through analysis, case studies and hands-on activities, you will acquire a toolbox of skills to write effectively and clearly to achieve your objectives.

It will help you to craft documents in a professional way that will get colleagues, editors, potential clients, and others to say yes to your pitch, ideas, and views.


Most importantly, you will be coached and guided by a veteran editor who is currently editing a book. 


Objectives


The primary objectives of the workshop are to produce:


  • Courteous, clear and complete reports/emails/statements that satisfy recipients and potential clients
  • Documents that use correct and concise words/language so that they are easy to understand
  • Effective communication that gives a professional image​


Course Content
The key topics that will be covered are:


* Top five elements of good writing
* Writing in a conversational tone
* Common English mistakes
* Visual writing exercise


For Whom
Professionals who craft press releases, communicate to customers via email, present project proposals and write reports.​

​
About the Trainer
Ms Siva Arasu was a senior Copy Editor/Writer at The Straits Times, focusing on political stories on Singapore.


She has 45 years of experience in news media, starting as a business news writer. She held various positions including that of a sub-editor, features editor of The Sunday Times and a supervisor on the local news desk. As a Straits Times journalist, she won such journalism awards as Feature of the Month on the National Kidney Foundation saga, after the NKF failed in its High Court defamation suit against The Straits Times, and Infographics of the Year for a full-page infographics on the 2003 Severe Acute Respiratory Syndrome (SARS)
epidemic.


Ms Arasu also launched SPH's editorial training where she introduced a modular training programme in journalism and newsroom management for journalists, editors, artists and photographers of the Malay, Tamil, and English newspapers and magazines in the organization.


Her training experience includes conducting courses in strategic writing for effective communication online and in print, as well as editing articles and stories for online and print publications, including editing a yet-to-be-published book.


Her participants come from Singapore's public and private sectors, including the civil service and tech industry, as well as journalists, corporate communication executives and government information officers from countries such as South Africa and Bhutan.