TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

​​Course Details

Date: 16 July 2021
Time: 2pm to 5pm
Venue: Zoom
Fee: $290 (Group discounts available) 







Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg



Effective Writing Skills for Communicators

Do you struggle to communicate effectively to inform, persuade and convince others to take a course of action? Do you have difficulties in writing clearly to communicate your ideas?

This workshop provides you with a basic understanding of modern business writing. Through analysis, case studies and hands-on activities, you will learn how to write effectively and clearly so that you achieve your objectives.

The course enables you to write all types of documents more effectively and professionally. It will help you to craft press releases, speeches, proposals and other documents more clearly and effectively. Most importantly, you will be coached and guided by a veteran editor who is currently editing a book. 


Objectives
 The workshop aims to achieve the following learning objectives:

  • Courteous and complete communication so that it satisfies your readers
  • Clear and concise writing so that the message is easy to understand
  • Correct tone and language to project a professional image



Course Content
It will be an interactive and engaging course with questions, group work and short exercises.


The topics covered:

  • Elements of good, effective writing:

           - active verbs

           - short sentences

           - avoiding jargon

           - quotes


  • How to structure a message
  • Common English mistakes
  • Visual writing
  • Writing in a conversational/formal tone

 
* Each topic will have accompanying exercises.


About the Trainer
Ms Siva Arasu is a veteran copyeditor who had focused mainly on Political stories at The Straits Times.

She started as a business reporter and in over 40 years at Singapore Press Holdings, has held various jobs in the news room, including that of a sub-editor, an assistant editor at the The Straits Times’ Newsdesk, features editor of The Sunday Times and deputy editor of the Money Desk. She was also a member of the core team of editors that launched The New Paper in 1988.  

Siva started SPH’s Editorial Training Unit to plan, organize and conduct training programmes for all journalists in The Business Times, Berita Harian, The New Paper and The Straits Times. Reporters from the Chinese papers and Tamil Murasu also attended the various programmes.

She was Head of this Unit for seven years. In 2000, she became the writing coach for reporters on the fast-growing News Desk of The Straits Times, training in particular those who had joined the newspaper from other professions.

Siva also organised and conducted journalism courses for reporters of other countries such as South Africa, Indonesia, Malaysia and Bhutan.  

She has conducted as well media training programmes for civil servants, including principals of schools, corporate communication officers of HDB, NAFA as well as those of the Ministries of Health, Education, Defence, National Development and the former Ministry of Communications and the Arts.