​​​​Course Details

Platform: Zoom

29 & 30 October 2020
1.30pm to 5pm

Fee: $490 (Group discounts available)

Got an enquiry?
Call (65) 8150 3507 or

Interviews may sound like a conversation but they are important business communications. In the crowded marketplace, it is vital to seize these opportunities to ensure your voice is heard.  

Explore techniques that prepare your spokesperson to deliver successful interviews on broadcast and social media, to boost the positive narrative of your organisation by effective delivery of key messages. In this highly interactive course, you will also practise methods to determine negative lines of questioning in advance, and teach your spokesperson to deal with them.   

About the Trainer:

Donald Steel is a specialist in reputation, media relations and crisis management. He is a former presenter on BBC and commercial radio. He was for 11 years the BBC’s chief media spokesman. London-based, he works with companies, organisations and government departments across the world on media techniques and crisis communications.

He began his career in Britain’s National Health Service and currently advises a leading private hospital and a specialist HIV hospital in London, as well as several air ambulance services.  His clients also include one of the world’s largest hotel groups, where he trains senior executives in media interview techniques. 

Recent appearances include New York, Toronto, Sydney, Rome and Athens, and he is a regular visitor to Singapore. He is a Fellow of the Chartered Institute of Public Relations and of the Royal Society of Arts.

Prepare Your Spokesperson to Champion Your Brand