​​​​Course Details

Virtual Workshop

Two half-day sessions

Day 1: Wednesday, 17 Nov 2021

Day 2: Thursday, 18 Nov 2021


Fee: $570

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[Virtual] What do you say in a crisis?

Day 1: Wednesday, 17 November
2pm to 5pm

What do you say in a crisis? Or what do you not say in a crisis? Many organisations and individuals flounder when faced with a crisis and have to face the media and stakeholders. It is not just about the words and phrases, but a complete attitude and behaviour in presenting the facts of a crisis to the affected parties, the media, and the general public. 

In the first part led by Ms K Bhavani, participants will learn: 

  •  How to react in a crisis? 
  •  What should be your key messages in the crisis? 
  •  What words and phrases to avoid?    
  •  What words and phrases should be used? 
  •  How do you present the facts clearly? 
  •  How do you inspire confidence? 
  •  How do you show that you are in control of the situation?  

It will be a highly interactive session with lots of group discussions and exercises.

Day 2: Thursday, 18 November
2pm to 5pm

In the second part of the course, you will explore and rehearse one of the most challenging tasks a communications professional will undertake - how to prepare a senior executive under pressure for a crisis media interview. You will explore the words a spokesperson should use and the words they should never use. How can you use a brief interview, sometimes when you are being criticised, to reinforce public awareness of your messages?  

In this section led by Donald Steel, you will look at:

  •  How to stay victim focussed
  •  Language and tone
  •  The importance of a crisis media interview rehearsal before a crisis hits you
  •  Reading statements
  •  Good and not-so-good examples for discussion

About the Trainers:

Ms K. Bhavani is a communications veteran with over 35 years of experience. She is currently the Managing Director of International PR Training Pte Ltd. She is an Associate Director, Crisis Communications, Kenyon International Emergency Services. She is also an associate trainer with Singapore Business Federation, Civil Service College, and the Marketing Institute of Singapore. She lectures part-time in crisis communications at the National University of Singapore.

Bhavani was the Director of Public Communications from 2008 to July 2011, and Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts from 2004 to 2008. She also served as Head of Public Affairs with the Ministry of Trade and Industry and Head Media Relations Branch in the Ministry of Defence.  She was President of the Institute of Public Relations, Singapore for seven years,
and now serves as Advisor to the IPRS Accreditation Board. 

Mr Donald Steel
is a global crisis communications specialist, and works with clients regularly in Asia-Pacific (including Singapore), Australasia, the Far East, Middle East, Europe and North America. His work includes advising clients during emergencies as well as training and rehearsal. He is also Vice President, Crisis Communications, at Kenyon International Emergency Services, the world’s foremost disaster response company. 

Donald has responded to a wide range of crisis, from mass fatality incidents such as air accidents, terrorism and kidnapping to child protection issues within organisations and high-profile litigation. He is a Fellow of the Chartered Institute of Public Relations and of the Royal Society of Arts, and a regular guest lecturer in crisis communications at the London School of Economics and the China Media Centre of the University of Westminster. He is a member of Aviation Futures, a think tank of the UK Civil Aviation Authority and a director of Johnston
Associates, the leading UK aviation public relations company. He is based in London.