TRAINING FOR PUBLIC RELATIONS PRACTITIONERS
Two half-day sessions
Day 1: Wednesday, 17 Nov 2021
Day 2: Thursday, 18 Nov 2021
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[Virtual] What do you say in a crisis?
Day 1: Wednesday, 17 November
2pm to 5pm
What do you say in a crisis? Or what do you not say in a crisis? Many organisations and individuals flounder when faced with a crisis and have to face the media and stakeholders. It is not just about the words and phrases, but a complete attitude and behaviour in presenting the facts of a crisis to the affected parties, the media, and the general public.
In the first part led by Ms K Bhavani, participants will learn:
It will be a highly interactive session with lots of group discussions and exercises.
Day 2: Thursday, 18 November
2pm to 5pm
In the second part of the course, you will explore and rehearse one of the most challenging tasks a communications professional will undertake - how to prepare a senior executive under pressure for a crisis media interview. You will explore the words a spokesperson should use and the words they should never use. How can you use a brief interview, sometimes when you are being criticised, to reinforce public awareness of your messages?
In this section led by Donald Steel, you will look at:
About the Trainers:
Ms K. Bhavani is a communications veteran with over 35 years of experience. She is currently the Managing Director of International PR Training Pte Ltd. She is an Associate Director, Crisis Communications, Kenyon International Emergency Services. She is also an associate trainer with Singapore Business Federation, Civil Service College, and the Marketing Institute of Singapore. She lectures part-time in crisis communications at the National University of Singapore.
Bhavani was the Director of Public Communications from 2008 to July 2011, and Director of Corporate Communications and the Press Secretary to the Minister for Information, Communications and the Arts from 2004 to 2008. She also served as Head of Public Affairs with the Ministry of Trade and Industry and Head Media Relations Branch in the Ministry of Defence. She was President of the Institute of Public Relations, Singapore for seven years,
and now serves as Advisor to the IPRS Accreditation Board.
Mr Donald Steel is a global crisis communications specialist, and works with clients regularly in Asia-Pacific (including Singapore), Australasia, the Far East, Middle East, Europe and North America. His work includes advising clients during emergencies as well as training and rehearsal. He is also Vice President, Crisis Communications, at Kenyon International Emergency Services, the world’s foremost disaster response company.
Donald has responded to a wide range of crisis, from mass fatality incidents such as air accidents, terrorism and kidnapping to child protection issues within organisations and high-profile litigation. He is a Fellow of the Chartered Institute of Public Relations and of the Royal Society of Arts, and a regular guest lecturer in crisis communications at the London School of Economics and the China Media Centre of the University of Westminster. He is a member of Aviation Futures, a think tank of the UK Civil Aviation Authority and a director of Johnston
Associates, the leading UK aviation public relations company. He is based in London.