TRAINING FOR PUBLIC RELATIONS PRACTITIONERS
Writing Effective Press Releases
Course Details
9 Feb 2021
9am to 12pm
Platform: Zoom
Fee: $250 (Group discounts available)
Got an enquiry?
Call (65) 9123 3670 or
email info@prtraining.sg
Do you find that your press releases do not interest the media? Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases? Or do they say that this information has been reported before?
Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders. A well-crafted press release will help you to communicate your intended messages. However, it should first grab the attention of the media, and be picked up and reported by the media. Only then will your intended message reach your target audience.
By the End of the Course...
By the end of this workshop, you will learn how to hone your press release writing skills and:
- The attributes of a good press release
- Understand the needs of the news media and online media
- Draft a press release using simple and concise language to grab the media’s attention and clearly communicate key messages
- Review press releases of various organisations
- Pitch your news to the media
- Tailor your content for social media
For whom
This course is designed for PR and communications professionals, and others who have to draft or vet press releases and pitch stories to the media.
About the Trainer
K Bhavani, a PR consultant and trainer, is currently the Managing Director of International PR Training Pte Ltd. She is an associate trainer at the Civil Service College, the Marketing Institute of Singapore, NTU-CCE and the Singapore Business Federation.
K Bhavani has served in the Singapore public sector for 35 years in various appointments. She was the Director of Public Communications, Director of Corporate Communications, the Press Secretary to the Minister for Information, Communications and the Arts, and Director of Emergency Preparedness.
Bhavani was the past President of the Institute of Public Relations of Singapore (IPRS) for seven years from 2002-2009. She was concurrently Chairperson of the Federation of ASEAN PR Organisations (FAPRO). She now continues to serve the IPRS in her capacity as Advisor of the IPRS Accreditation Board.
She has over 30 years of experience in training and lecturing. She has trained personnel from public and private sector organisations in public communications, public relations, crisis communications and PR skills.
She holds a degree in Business Administration (NUS), a Graduate Diploma in Marketing from the Chartered Institute of Marketing, United Kingdom and a Master of Arts (Mass Communications) from the Oklahoma City University, USA.
* The programme will include a guest trainer from the media industry where available.
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