TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

VIRTUAL TRAINING 2022 (HALF DAY PROGRAMME OR AS STATED) 


Date/ MonthCourse
11 January

WRITING AN IMPACTFUL SPEECH (2nd RUN)

Speeches are potentially one of the most powerful communication tools. However, writing a speech for your boss always appears to be a daunting task. What do I want him to say? What style suits him? What should be his message to his audience? So many questions bother you before you start writing that speech.

This course will equip you with the techniques to craft an impactful speech and deliver your key messages effectively.


February

CRISIS COMMUNICATIONS 101

Covid-19 pandemic will now be treated as endemic, a virus that we have to learn to live with. With the on-going uncertainty of Covid-19, it is especially vital for organisations to have a basic plan in place to manage crisis communications and deal with traditional and social media effectively.

 When a crisis erupts, the first few hours are of critical importance. You can define the event and frame the context in which it is judged.

This course aims to create better awareness of crisis management and communications. It will be an interactive session and participants will be engaged in challenging situations.


MarchEFFECTIVE WRITING SKILLS FOR COMMUNICATORS

Do you struggle to communicate effectively to inform, persuade and convince others to take a course of action? Do you have difficulties in writing clearly to communicate your ideas?

This workshop provides you with a basic understanding of modern business writing. Through analysis, case studies and hands-on activities, you will learn how to write effectively and clearly so that you achieve your objectives.

The course enables you to write all types of documents more effectively and professionally. It will help you to craft press releases, speeches, proposals and other documents more clearly and effectively.
AprilWRITING EFFECTIVE PRESS RELEASES

Do you find that your press releases do not interest the media?  Do they trash it immediately? Do the journalists say that there is nothing newsworthy in your press releases?  Or do they say that this information has been reported before?

Press releases still remain as one of the most effective ways to reach your organisation’s various stakeholders.  This course will help you to craft an effective press release to grab the media’s attention and communicate your intended messages to your target audience.
MaySTRATEGIC COMMUNICATIONS IN THE NEW NORMAL

Covid-19 has changed the way we interact, with dramatic shifts to our economies and businesses. The new normal has and will continue to create its own risks and opportunities. To manage stakeholders’ expectations, new ways of communication are needed to address crises and maintain public image.This course explores best practices and significant changes in the media landscape during the pandemic and its likeability to continue in the recovery phase.
JuneCAPITALISING ON SOCIAL MEDIA

Today, you need to acquire social and digital PR skills to engage and influence your online publics. You must also learn to track trending news, optimize content for search engines and social sharing, manage online communities, handle crises, track and measure your social PR efforts. 

This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.  

​​Different platform, same great quality
All our virtual training sessions will be conducted by veteran and seasoned PR professionals who will share their wealth of knowledge and experience.

More details on each course can be found if you click on the course name. If you are interested in attending any of the virtual training courses, please send us an email at i
nfo@prtraining.sg or follow the steps to register here

Customised programmes at reasonable rates could be arranged for your groups.