WRITING  AN IMPACTFUL SPEECH
Speeches are potentially one of the most powerful communication tools. However, writing a speech for your boss always appears to be a daunting task. What do you want them to say? What style suits them? What should be their message to their audience? So many questions bother you before you start writing that speech.

Capturing a voice that is not your own certainly has its challenges, but it is indeed rewarding listening to an impactful speech that you have written, and knowing that it resonates with an engaged audience.

COMMUNICATING SUSTAINABILITY
It is a common trend today for both multinationals, local companies, and various organisations to use their influence to improve social and environmental well-being. This has made communicating sustainability or impact relations more critical. One clear strategy is communicating your positive change management and impact on the environment and your contributions to climate change goals.

Sustainability communication is a pivot in business, social and environmental innovation. It is the practice of widely sharing messages, stories and ideas that result in positive impact. It strives on transparent, authentic, meaningful and resonant communications to inspire stakeholders with substantive commitment to social, environmental and ethical responsibility.

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CRISIS COMMUNICATIONS IN THE CYBERSPHERE
In this digital age, we cannot develop a crisis communications strategy without considering cyber threats and scams. It is not a question of if it will happen, but when. 

Covid-19 saw the already growing number of cyber-attacks worsened by the hastened global shift towards remote work during the pandemic. Today, the rising frequency of fraud in the digital space is further cause for alarm. 

Cybersecurity is now one of an organisation’s biggest reputational challenges. This course will prepare you with robust response strategies and best practices to protect your organisation with a solid crisis communication plan when a cyber crisis occurs

EFFECTIVE WRITING SKILLS

PR and communication practitioners write on the job all the time - proposals to clients, press releases and media pitches, memos to senior executives, a constant flow of emails to colleagues. Often, they may not have time to write effectively, and think that improving their writing is a tedious or even frivolous exercise. But, clear thinking and writing are the most important skills for PR and communications personnel. 

Do you struggle to write clearly to present your ideas, opinions, and vital information? Do you face difficulty in communicating effectively to persuade and convince others to take a course of action? This interactive workshop will provide valuable skills and tips to do your job more effectively and professionally.

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DATA-DRIVEN COMMUNICATIONS
Unless what you say reaches your intended audience then all your strategy will be a waste of time. The digital marketing revolution is ultimately about data and the ability to gain an unprecedented understanding of your audience. 

Performance tracking will show which campaigns actually work and which ones need to be changed. Audience analytics will completely change the way that PRs go about selecting media titles and channels to prioritise, and also allow the industry to craft storylines that resonate demonstrably better.

PR has the potential to be more powerful than ever. This gives public relations the opportunity to play an integral role - informing and creating strategy at the highest level. In order to do this the industry will need to completely rethink the way it fits into integrated marketing communications and how it uses data to support its decision-making.

CAPITALISING ON SOCIAL MEDIA MARKETING

Today, social media cannot be separated from public relations. PR professionals need to acquire social and digital PR skills to engage and influence their online audiences. They need to learn to monitor trending news, social listening, optimise content for search engines and social sharing, manage online communities, handle crises, and track and measure social PR efforts.

This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.