Course Details

​​Full Day workshop
Date: ​23 Feb 2017​
Venue: HDB Hub
Fee: $420 (Group discounts apply for  three or more participants)





Got an enquiry?
Call (65) 9369 2104 or
email info@prtraining.sg

(I) Building a Brand Newsroom


With every organisation expected to have a digital presence these days, the challenge falls on corporate communications departments to ensure that their websites and social media channels are kept fresh and current. In this half-day workshop, veteran journalist and media trainer Lau Joon-Nie will take you through steps for an improved editorial structure and workflow, with a focus on:
 

  • Shaping editorial direction and strategy
  • Finding inspiration for story ideas
  • Planning an editorial calendar
  • Deciding the type of story or article to be written and its style or tone of voice
  • Formulating distribution strategies for your organisation’s content across own and media platforms.


By adapting ideas from newsroom models around the world, you too can transform your owned media into earned media, if you plan your content right!
 
(II) Writing Skills for Media Content

In the second half of the course, you will focus on how to write press releases using the universal writing principles and adopting the ideas for a brand newsroom. 


This session will cover the following:

  • Using simple and concise language to grab the audience’s attention
  • Clearly communicating the key messages
  • Drafting a press release
  • Writing headlines and sub-heads
  • Presenting facts and figures
  • Using the fact sheet
  • Writing content for social media 
  • Re-purposing content for social media
  • Writing concise and targeted content
  • Reviewing participants' press releases/content and group exercises

BUILDING A BRAND NEWSROOM:
ESSENTIAL EDITORIAL STRATEGIES FOR MEDIA CONTENT

Course Details
29 Jan 2019
9am to 5pm
Venue: HDB Hub
Price:

a. Half-day workshop
(Building a Brand Newsroom): $420 per participant
b. Full day workshop: $650 per participant (Group discounts for three and above)





Got an enquiry?
Call (65) 8336 8539 or
email info@prtraining.sg



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PROFESSIONAL PR TRAINING FOR PRACTITIONERS