TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

​​Different platform, same great quality
All our virtual training sessions will be conducted by veteran and seasoned PR professionals who will share their wealth of knowledge and experience.

More details on each course can be found if you click on the course name. If you are interested in attending any of the virtual training courses, please send us an email at info@prtraining.sg or follow the steps to register here. 

Customised programmes at reasonable rates could be arranged for your groups.   

2021 Past Classes (To request any of these classes, please reach out to us at info@prtraining.sg)


8 January
(9AM – 12.30PM)
CRISIS COMMUNICATIONS – MANAGING MAINSTREAM AND SOCIAL MEDIA
 When a crisis erupts, the first few hours are of critical importance. Everyday incidents like an unhappy customer or a disgruntled member of the public can be blown to huge proportions in mere hours. Industrial accidents, employee scandals and information leaks can snowball into major crises in a day or less. The key is to be well prepared for such eventualities.

This course aims to help you devise response strategies for the traditional and social media when a crisis hits you. It will provide you with effective response strategies to cope with the crisis as it unfolds. It will also equip you with the basic knowledge and skills to respond to negative online incidents and crises on your website, social networks and emails.


28 January 
(2PM-5PM)
THE ROLE OF PR IN CONTENT MARKETING
Nowadays, almost anyone can be a content creator. With so much content being created online, it is even harder to stand out. Therein lies the role of PR professionals, with their wealth of connections, to reach out to the right people to get your content noticed via the right channels and audience.

This course shows why PR and content marketing are a powerful and inevitable combination.  It teaches the importance of PR in content marketing and shares how can you bring a PR approach to your content marketing to create the greatest possible media buzz.


9 February
WRITING EFFECTIVE PRESS RELEASES
Getting positive coverage for your product, service or clients is critical.

In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.

This course session will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.


March

THE PRINCIPLES OF WRITING GOOD REPLIES
Do you struggle to write a response to a letter of complaint or some negative and damaging comment on social media?  Do you worry about the content and tone of your letter to the forum page or your response to a Facebook posting?  Are you unsure how you should convey the bad news to your stakeholder?

In this course, you will learn to use the principles of good and effective writing in your responses.

7 April

DIPLOMACY AND PROTOCOL - HOW TO HANDLE VIPS
PR practitioners and event organisers are sometimes at a loss on what to do with VIPs, including government ministers and officials, and foreign guests. The greatest fear is over little things such as where the VIP should sit, what he eats, and how we should address the VIP.

Protocol guides how an activity should be performed, especially in the field of diplomacy.  Protocols are often unwritten guidelines. Protocols specify the proper and generally-accepted behavior in matters of state and diplomacy, such as showing appropriate respect to a VIP.  Protocol will vary from one society to another. It changes as times change. The fanfare of bygone years has yielded to pragmatism. However, there are some fundamental principles which have not changed. This workshop is aimed at giving PR practitioners and event organisers an opportunity to learn about handling VIPs, special guests, and foreign guests, and organising various official events. It will be an interactive session with group discussions, role plays and group exercises.

27 May

STRATEGIC COMMUNICATIONS IN CHALLENGING TIMES
​Are you new to public relations, a seasoned communications professional, or a manager interested in better understanding the strategic PR landscape? This comprehensive programme is for you. It will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations. The programme will also prepare you to manage the unprecedented Covid-19 crisis which will continue for some time.

28 June
WRITING PRESS RELEASES ON FINANCIAL NEWS
​Financial news releases require a high level of precision in writing as well as some understanding of corporate finance, due to the many facts and figures that need to be conveyed. This course will help participants turn data points into a compelling story that will interest not just local media but also the many regional business and finance-focused publications based in Singapore.

16 July 
EFFECTIVE WRITING SKILLS FOR COMMUNICATORS
Do you struggle to communicate effectively to inform, persuade and convince others to take a course of action? Do you have difficulties in writing clearly to communicate your ideas? This workshop provides you with a basic understanding of modern business writing. Through analysis, case studies and hands-on activities, you will learn how to write effectively and clearly so that you achieve your objectives.
The course enables you to write all types of documents more effectively and professionally. It will help you to craft press releases, speeches, proposals and other documents more clearly and effectively.

July
CAPITALISING ON SOCIAL MEDIA
Today, you need to acquire social and digital PR skills to engage and influence your online publics. You must also learn to track trending news, optimize content for search engines and social sharing, manage online communities, handle crises, track and measure your social PR efforts. 
This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.  

DateCourseStatus
27 MaySTRATEGIC COMMUNICATIONS IN CHALLENGING TIMES
​Are you new to public relations, a seasoned communications professional, or a manager interested in better understanding the strategic PR landscape? This comprehensive programme is for you. It will help businesses, governments and individuals use PR and communications to create and maintain stakeholder relationships, drive business results and protect reputations. The programme will also prepare you to manage the unprecedented Covid-19 crisis which will continue for some time.

Open for registration

28 June

(2pm-5pm)

WRITING PRESS RELEASES ON FINANCIAL NEWS

​Financial news releases require a high level of precision in writing as well as some understanding of corporate finance, due to the many facts and figures that need to be conveyed.

 This course will help participants turn data points into a compelling story that will interest not just local media but also the many regional business and finance-focused publications based in Singapore.

Open for registration

16 July 

(2pm - 5pm)

EFFECTIVE WRITING SKILLS FOR COMMUNICATORS

Do you struggle to communicate effectively to inform, persuade and convince others to take a course of action? Do you have difficulties in writing clearly to communicate your ideas?

This workshop provides you with a basic understanding of modern business writing. Through analysis, case studies and hands-on activities, you will learn how to write effectively and clearly so that you achieve your objectives.

The course enables you to write all types of documents more effectively and professionally. It will help you to craft press releases, speeches, proposals and other documents more clearly and effectively.

​

Open for registration
July

CAPITALISING ON SOCIAL MEDIA

Today, you need to acquire social and digital PR skills to engage and influence your online publics. You must also learn to track trending news, optimize content for search engines and social sharing, manage online communities, handle crises, track and measure your social PR efforts. 

This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.  


Completed
AugustPREPARING YOUR SPOKESPERSON
Interviews are never a conversation. Done well, they look and sound like a conversation, but they are business communications.  In the crowded marketplace, it is vital that these opportunities are seized to ensure your voice is heard.  

In this session, you will explore techniques for preparing your spokesperson to deliver effective media interviews. Your will learn how media interviews, if effectively delivered, boost the positive narrative of your organisation.  

Closed
SeptemberCRISIS COMMUNICATIONS - MANAGING MAINSTREAM & SOCIAL MEDIA
Everyday incidents like an unhappy customer or a disgruntled member of the public can be blown to huge proportions in mere hours. Industrial accidents, employee scandals and information leaks can snowball into major crises in a day or less. The key is to be well prepared for such eventuality.  
Completed
29 Sep 21 WRITING AN IMPACTFUL SPEECH

Speeches are potentially one of the most powerful communication tools. However, writing a speech for your boss always appears to be a daunting task. What do I want him to say? What style suits him? What should be his message to his audience? So many questions bother you before you start writing that speech.

This course will equip you with the techniques to craft an impactful speech and deliver your key messages effectively.
Open for registration
NovemberMANAGING MEDIA RELATIONS

The media is an important tool through which organisations could influence public opinion and key stakeholders. Knowing how to engage and work effectively with the traditional, digital and social media is thus a critical skill. 

This course aims to provide a good understanding of media management and the practical skills to handle the media effectively. 
Open for registration
DecemberTHE ROLE OF PR IN CONTENT MARKETING

Nowadays, almost anyone can be a content creator. With so much content being created online, it is even harder to stand out. Therein lies the role of PR professionals, with their wealth of connections, to reach out to the right people to get your content noticed via the right channels and audience.

This course shows why PR and content marketing are a powerful and inevitable combination.  It teaches the importance of PR in content marketing and shares how can you bring a PR approach to your content marketing to create the greatest possible media buzz.
Open for registration


VIRTUAL TRAINING 2021 (HALF DAY PROGRAMME)