TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

​​Different platform, same great quality
All our virtual training sessions will be conducted by veteran and seasoned PR professionals who will share their wealth of knowledge and experience.

More details on each course can be found if you clink on the course name. If you are interested in attending any of the virtual training courses, please send us an email at i
nfo@prtraining.sg or follow the steps to register here

Customised programmes at reasonable rates could be arranged for your groups. 
 

2021 Past Classes (To request any of these classes, please reach out to us at info@prtraining.sg)


8 January
(9AM – 12.30PM)
CRISIS COMMUNICATIONS – MANAGING MAINSTREAM AND SOCIAL MEDIA
 When a crisis erupts, the first few hours are of critical importance. Everyday incidents like an unhappy customer or a disgruntled member of the public can be blown to huge proportions in mere hours. Industrial accidents, employee scandals and information leaks can snowball into major crises in a day or less. The key is to be well prepared for such eventualities.

This course aims to help you devise response strategies for the traditional and social media when a crisis hits you. It will provide you with effective response strategies to cope with the crisis as it unfolds. It will also equip you with the basic knowledge and skills to respond to negative online incidents and crises on your website, social networks and emails.


28 January 
(2PM-5PM)
THE ROLE OF PR IN CONTENT MARKETING
Nowadays, almost anyone can be a content creator. With so much content being created online, it is even harder to stand out. Therein lies the role of PR professionals, with their wealth of connections, to reach out to the right people to get your content noticed via the right channels and audience.

This course shows why PR and content marketing are a powerful and inevitable combination.  It teaches the importance of PR in content marketing and shares how can you bring a PR approach to your content marketing to create the greatest possible media buzz.


9 February
WRITING EFFECTIVE PRESS RELEASES
Getting positive coverage for your product, service or clients is critical.

In pitching stories on behalf of an organisation or company, there are particular issues and sensitivities. Whilst creativity remains important, there are boundaries which must also be observed.

This course session will focus on what will work and what will not work in getting your story told in the media. It will also look into how you could cut through the media clutter and achieve a higher success rate.


March

THE PRINCIPLES OF WRITING GOOD REPLIES
Do you struggle to write a response to a letter of complaint or some negative and damaging comment on social media?  Do you worry about the content and tone of your letter to the forum page or your response to a Facebook posting?  Are you unsure how you should convey the bad news to your stakeholder?

In this course, you will learn to use the principles of good and effective writing in your responses.


DateCourseStatus

7 AprilDIPLOMACY AND PROTOCOL - HOW TO HANDLE VIPS
PR practitioners and event organisers are sometimes at a loss on what to do with VIPs, including government ministers and officials, and foreign guests. The greatest fear is over little things such as where the VIP should sit, what he eats, and how we should address the VIP.

Protocol guides how an activity should be performed, especially in the field of diplomacy.  Protocols are often unwritten guidelines. Protocols specify the proper and generally-accepted behavior in matters of state and diplomacy, such as showing appropriate respect to a VIP.  Protocol will vary from one society to another. It changes as times change. The fanfare of bygone years has yielded to pragmatism. However, there are some fundamental principles which have not changed.This workshop is aimed at giving PR practitioners and event organisers an opportunity to learn about handling VIPs, special guests, and foreign guests, and organising various official events. It will be an interactive session with group discussions, role plays and group exercises.

Open for registration
MaySTRATEGIC COMMUNICATIONS APPROACHES IN THE NEW NORMAL
Covid-19 has changed the way we interact, with dramatic shifts to our economies and businesses. The new normal has and will continue to create its own risks and opportunities. To manage stakeholders’ expectations, new ways of communication are needed to address crises and maintain public image.

This course explores best practices and significant changes in the media landscape during the pandemic and its likeability to continue in the recovery phase.

Open for registration
June

CAPITALISING ON SOCIAL MEDIA
Today, you need to acquire social and digital PR skills to engage and influence your online publics. You must also learn to track trending news, optimize content for search engines and social sharing, manage online communities, handle crises, track and measure your social PR efforts. 

This workshop equips you with a good understanding of digital and social media, and with the basic skills needed to create impactful content for these channels.  


Open for registration


VIRTUAL TRAINING 2021 (HALF DAY PROGRAMME - 9AM TO 12PM)*

*unless otherwise stated