TRAINING FOR PUBLIC RELATIONS PRACTITIONERS

Media Relations in the Digital Era

​​​​Course Details

Half-Day Seminar with Q&A Panel

Thursday, 18 April 2024
9am to 12.30pm

Venue: Oasia Hotel Novena
$300 per participant (Discounts for groups of 3 or more)

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Got an enquiry?
Call (65) 9150 3701 or
email info@prtraining.sg

Today’s media’s landscape is challenging with technological advancements altering media consumption habits, competition for audience attention and proliferation of misinformation.    

 In this seminar, you will learn how to navigate today’s media landscape in a fast-advancing digital world, and how to pitch stories to journalists who will share your stories and messages with their audiences.

Seminar Outline

A highly interactive session which will provide insights, learning points and tips:

• How the modern media works and exploring how digital tools and platforms are changing the way news is gathered
• How newsrooms are organised and function 
  
• What are the different platforms, how they work and how they complement/differ from one another
  
• What are the media tools to employ
  
• What makes a powerful story and how to adapt your material to give it a better chance of succeeding and achieving your objectives
  
• How to pitch your story ideas to journalists
  
• Q&A panel discussion with two journalists from the local and foreign media
  

Who Should Attend?

Those new to PR and would like to learn more about media relations, or those who need a refresher on how to effectively work with the media.

About the Speakers

Kevin Lim is a veteran reporter and editor with over 30 years’ experience, and he has worked in top news organisations including Reuters, Bloomberg, Dow Jones/Wall Street Journal, Nikkei and Channel News Asia. He still writes occasionally for different news services.

Ms K Bhavani is a public relations professional with vast experience and currently the Managing Director of International PR Training Pte Ltd. She is an Associate Director, Crisis Communications, Kenyon International Emergency Services. She is also an associate trainer with Singapore Business Federation, Civil Service College, SMU Academy and the Marketing Institute of Singapore.

A guest speaker who was formerly with the broadcast media will provide insights on the workings of newsrooms.  He will share his experience in managing the news coming from various organisations, PR agencies, newsmakers, and PR staff.